At Cannonball, I worked on converting CAD versions of Bad Boy Mowers into Cinema 4D, applying realistic materials to match their actual mowers. The goal? To cut down on expensive, logistically challenging yearly photoshoots. These high-quality 3D images were used across their website, social media, and print materials—and as a bonus, they were also perfect for motion ads on the web and broadcast. A smart, cost-effective way to keep their branding sharp!
